Advertising display-card



March 26, 1963 s, zz

ADVERTISING DISPLAY-CARD Filed March 27, 1961 Fl G. I

INVENTOR: SALVATORE RIZZO BY United States This invention relates to anadvertising display for presenting literature removable by theinterested patrons of public transport facilities.

On occasion advertisers desire to make available to the patrons ofpublic conveyances free literature explanatory of a service or productpresented in the display-card. In the past this frequently has been doneby stapling a stack of cards or leaflets to a display-card or placingthe cards or leaflets in a pocket attached to the display-card, so thatthe cards or leaflets would be easily accessible to patrons possiblyinterested in the subject matter of the display-card.

All too often a careless attempt to obtain a card or leaflet hasresulted in the dislodgment, and sometimes waste, of much, if not all,of the displayed literature.

The main objects of this invention are to provide an improvedadvertising display for mounting literature readily accessible forremoval by interested patrons of public transport conveyances; toprovide an improved advertising display-card mounting of this kindespecially adapted for suspending cards suitable for subsequent mailing;to provide an improved and simple form of hook element readilyattachable to a display-card, of the type conventionally used in publictransport vehicles, for the suspension of take one literature; and toprovide an improved display-card mounting of this kind which is veryeconomical to manufacture, easy to attach to a display-card and whichsuspends a stack of cards for facile removal one at a time without thelikelihood of dislodging the remaining cards, or dislodgment of the hookelement, or mutilating the display-card itself.

In the adaptation shown in the accompanying drawrngs:

FIGURE 1 is a diagrammatic outline of a conventional advertisingdisplay-card and two literature-suspension mountings and attached inaccordance with this invention;

FIG. 2 is an enlarged, fragmentary, vertical cross-sectional view of thesame taken on the plane of the line 22 of FIG. 1;

FIG. 3 is a perspective view of the improved form of hooked mountingadapted for use with a display-card.

The essential concept of this invention involves a mounting element inthe form of a flat plate having a portion extending outwardly from oneface of the plate and in the form of an upwardly-facingforwardly-disposed hook insert-able through an apertured display-card toposition the plate against the back of the display-card and dispose thehook outwardly from the face of the display-card for the suspension ofliterature readily removable, one piece at a time, by interestedpersons, and also providing a mounting element which cannot be dislodgedfrom the display-card without removal of the whole card from its seatingposition.

A literature-suspending display embodying the foregoing conceptcomprises a supporting display-card 4, a suspension element 5 and astack of literature 6.

The display-card 4 is a piece of calendered cardboard such asconventionally used for display advertising in public conveyances, suchas street cars, busses, suburban trains and the like. On the face of thecard 4 is printed, in display type, a message designed to attract theattention of patrons of the conveyance and to enlist their interest inappropriating the pieces of literature 6.

The dimensions of such a display-card 4 would be deatent termined by themessage it was to contain and the arrangements in the conveyance forlocating such display-cards. At one or more places on the card 4,depending upon circumstances, is a hole or aperture 7. The positioningof such hole or aperture '7 well might depend upon the height of thedisplay-card 4 in the conveyance and the nature and amount of theliterature 6 to be displayed.

The literature-mounting element 5 here is shown in the form of a plate 8an integral portion of which extends outwardly from one face 9 thereofto form an upwardlyopening hook 16. The element 5 may be rnetal, with amedial portion thereof struck out and bent to form the hook it Or, theelement 5 may be molded plastic.

The shape and dimensions of the element 5, as well as the substance fromwhich it is structured, may be a matter of choice. The herein shownelement 5 is a piece of sheet metal of elongated rectangular contour. Alongitudinally-medial portion thereof, between the opposite ends, isstruck out from the face 9 and bent into the shape of theupwardly-opening hook 10. The hook 19 thus is located adjacent what, inthe normal use, is the top end 11. Preferably the hook 10 is formed withthe two legs 12 and 13. The leg 12 is shown substantially straight andextends outwardly downward from the plate face at an angle of about 30degrees from a plate normal through the point of the leg juncture withthe plate 8 (FIG. 3). The juncture of the legs 11 and 12 is rounded andthe leg 13 extends upwardly nearly parallel with the plane of the plate8. The outer extremity of the leg 12 is curved slightly away from theplate 8.

The element 5 is mounted on the display-card 4 by inserting the hook 10through the card hole or aperture 7, thereby positioning the plate flatagainst the back of the display card 4 where it is held firmly in place.It would be practically impossible to remove or tear the hooked plate 3away from the card 4 without removal of the literature 6 and removal ofthe card 4 from the position in the public conveyance, as will beexplained presently.

When such an advertising display-card 4, with its literature 6 is usedin public conveyances, the card 4, with the suspension element 5 inplace, is flexed to seat the lateral edges of the card 4 in grooves 14in the conventional supporting frame 15 on the conveyance. The desiredamount of literature 6 would be placed on the hook 1!? ready for removalby interested patrons using the conveyance.

The literature 6 here is shown in the form of tear-cards. Obviously,these would be of appropriate size for use with the display-card 4.Generally, these tear-cards would be approximately post-card size,especially if they were to be mailed. At one end each card is formedwith a punch-hole 15' to fit over the hook 10 of the element 5. Wheredesired, the cards could have a series of one or more transverseperforations 16 and 17. One such transverse perforation 16 could permitsevering the main part of the card from a narrow, punched-end section18. Another transverse perforation 17 could be intermediate the ends ofthe card to permit severing the two portions, one to be mailed, theother to be retained by the person removing a card from the hook 10.

From the foregoing it will be seen that a simply-formed suspensionelement 5, of the kind herein illustrated, inserted through the hole oraperture 7 in the card 4 provides a firm support for the literature 6from which one piece at a time can be removed with no intentional orunintentional likelihood of dislodging the remaining pieces of theliterature, or even deliberate or unintentional removing the element 5by the public, without destruction of the card 4.

Although but one specific embodiment of this invention is herein shownand described, it will be understood that details ofthe constructionshown may be altered or omitted Without departing from the spirit of theinvention as defined vby the following claim.

I claim:

A literature-suspending advertising display comprising a supporting,flexible, paper-stock card rectangular in contour and dimensioned forpresenting a printed message and adapted for mounting in a conventionalpublic conveyance display rack, the card having an aperture thereininwardly adjacent from one edge thereof, and a thin, fiat, metal plateof miniature dimension compared with that of the card, the plate havinga medial portion thereof, in width less than one-third the width of theplate, struck-up from one face of the plate, said struck-up portionbeing 15 bent back upon itself to provide a reentrant portion 4, spacedfrom its juncture with the plate, the free end of the struck-up portionextending beyond the plate to form an upwardly-open hook, the platebeing supported on the card flat against the back thereof solely by thehook being inserted through the card aperture with the reentrant portionof the hook spaced outwardly of the face of the card in substantiallyparallel disposition to suspend literature therefrom accessible forremoval by interested persons without any possible dislodgment of theplate from the 10 card or rupture of the card.

Gates Sept. 17, 1929 Luck Feb. 16, 1960

